Businesses need continuous reporting about their KPIs. To meet such requirements, Salesforce includes a reporting functionality. Using reports, you can examine your data in almost infinite combinations, display it in easy-to-understand formats, and share the resulting insights with others. For details, see Reports in the Salesforce Help.
JustOn makes use of Salesforce's reporting feature, providing a number of reports based on your org's invoicing-relevant data. Navigate to the report overview to get an overview and to add reports to your org.
Use Case: SaaS Reporting
Take, for example, companies that provide SaaS services. In order to run their business and to get a complete overview of their financial data, they usually distinguish between bookings, billings and revenues:
- Bookings provide a view on the growth of the business. You can analyze the past and near future using the reports based on actual bookings. Basically, they reflect how well a business model scales and how well the sales team performs. Common KPIs include MRR (monthly recurring revenue, based on subscriptions) and Churn (rate of discontinued subscriptions or lost revenue). Taking this one step forward: Actual subscriptions allow for forecasting the future cash position.
- Billings indicate the amount of money that has been invoiced and that is to be collected from customers. They provide information about the cash that a business can expect in the near future. Common KPIs include ARPA (average revenue per account) and CLTV (customer lifetime value). Additional reports may inform about the invoiced amount by product group, the total invoiced amount by account or the amount of tax to pay.
- Revenues represent a view on the financial situation of the company. JustOn revenue reports are based on booking details, which provide information about
- the revenue that can be recognized in a certain booking period, like a yearly invoice split into monthly revenue amounts - it can show the billed and recognizable revenue as opposed to the deferred revenue
- the revenue that is not yet billed but can be forecasted based on the existing bookings, providing a view on the future financial data - this is the amount that is not billed yet but booked, that is, the forecasted revenue by booking periods.
Now adding the dimension time to bookings, billings and revenues results in the following SaaS reporting scheme:
SaaS KPI reporting with JustOn
JustOn provides a number of preconfigured business-relevant reports. Users can select and add these reports to their Salesforce orgs.
- Navigate to the report overview.
- Scroll down the list and select the report you want to add to your org.
- Click Get it now.
▶ This adds the report to your Salesforce org and redirects you to the report result page.